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Fry's Cocoa & Chocolate Advertising Postcard, 1913

Postcard advertising Fry's Cocoa and Chocolate depicting Captain Scott at the South Pole on the British Antartic Expedition of 1910. The colour image on the front of the card shows three antarctic explorers with two sledges and a group of dogs. The sledges have parcels and containers bearing Fry's labels. On the reverse are printed terstimonials from Captain Scott regarding Fry's products supplied to the 1910 expedition.

1910

card, ink

watercolour, printed

Brititsh Antartic Expedition 1910. J. S. Fry & Sons, Ltd. Chocolate and Cocoa Manufacturers of BRISTOL and LONDON have received the follow ing gratifying letters from CAPTAIN SCOTT R.N., C.V.O., the world reknowned Explorer:- GENTLEMEN. 30th October, 1909. I beg to inform you that after examining numerous samples of Cocoa and Chocolates, I have selected your PURE and MALTED Cocoas, and your MILK, VINELLO and CARACAS Chocolate, in preference to all others, for the British Antartic Expedition, 1910. The order will naturally be a large one, and will have to be especially packed, but as you have had experience in the equipment of other Expeditions you will have no difficulty in the matter. I will send you full particulars with Official Order later on. Kindly acknowledge receipt of this communication. Yours faithfully, R. SCOTT, Captain R.N. (Commanding British Antartic Expedition, 1910.) WINTER QUARTERS, CAPE EVANS. DEAR SIRS, 23rd January, 1911. I have much pleasure in informing you that the Cocoa and Chocolate supplied by you to this Expedition are highly satisfactory and are especially appreciated in this climate. I enclose a photograph showing your goods in use in the Antartic, which may prove of interest of you. Yours very truly, R. SCOTT, Captain R.N.